Pub-side in general dominates Imp-side GSF as a general rule, but not because there's better players over on the Pub-side. The sheer number of pilots Pub-side outweighs Imp-side pilots, and there are several guilds/groups that coordinate -heavily-. They use voice to communicate during a match. They fly together. Even when they're not flying with anyone they know, their teamwork is practiced. This is why they dominate.
We want to have some of that same level.
Not everyone wants to be into GSF enough to practice flying in formations, syncing targets, strategy plays, and building synergy ships instead of solo-kill-ships. You don't have to want these things to come play with us. Consider it a... 'Sliding Scale Of Hardcore'? Only get into it as much as you desire to - we're just happy to have people to fly with.
I'll probably post up some group tactics and such in the GSF forum on specifics, to help folks learn in general, but we're looking to make something of a team of it too. Might be cause for a meta-Guildnet or something, I don't know.